MAXHUB XBoard V7 Showcased by AVT at Africa Automation Technology Fair 2025
By Terry Bourquin
The 13th edition of the Africa Automation Technology Fair (AATF), held from 6–8 May 2025 at the Gallagher Convention Centre in Johannesburg, provided a premier platform for industrial automation innovations. Among the standout presentations was the 55-inch MAXHUB XBoard V7 Interactive Flat Panel, showcased by Stuart Black from AVT, with Electrosonic SA’s Claude Jardim, Bruce Genricks, and Willie Kok also present at the expo.

Smarter Meetings with the MAXHUB XBoard V7
Designed to support smarter teamwork, the MAXHUB XBoard V7 Interactive Flat Panel combines precision engineering and intelligent functionality in one sleek device. Whether for corporate boardrooms, control rooms, or educational spaces, it delivers a powerful all-in-one solution that simplifies collaboration.
Visitors to the fair experienced the XBoard V7's real-time responsiveness, seamless video and audio integration, meeting zone control and intelligent framing - all designed to enhance clarity and connection in hybrid environments.
Key features of the MAXHUB XBoard V7 include:
- OPS PC: Choice of i5 or i7 processors with Windows and MAXHUB OS (licensing included)
- Trident Lens: 50MP triple-camera system with 2x optical and 5x hybrid zoom
- Audio Fence: AI noise cancellation filters out distractions for clear communication
- Ultrasonic Sharing: Instant content sharing with no cables or Wi-Fi required
AVT: Driving Innovation in Connected Collaboration
As one of Africa’s leading audio-visual system integrators, AVT has been at the forefront of delivering tailored solutions that enhance productivity and communication across various industries, including corporate, education, hospitality, and retail. With over 18 years of experience, AVT offers a comprehensive suite of services, from system design and installation to 24/7 technical support, ensuring that clients receive end-to-end solutions that meet their unique needs.
AVT's commitment to innovation is evident in their integration of cutting-edge technologies like the MAXHUB XBoard V7 into their offerings. Their expertise in deploying such advanced collaboration tools underscores their role in transforming workspaces into smart, connected environments.
About the Africa Automation Technology Fair
AATF 2025 carried the theme Future Ready Smart Solutions, showcasing advancements across industrial control, Industrial Internet of Things (IIoT), robotics, and factory automation. Attendees engaged in CPD-accredited workshops and live demonstrations, gaining insights into the technologies driving Africa’s industrial transformation.
MAXHUB’s Comprehensive Collaboration Solutions
MAXHUB is a leading provider of communication and collaboration technology, offering a diverse range of audio-visual solutions designed to enhance productivity in various settings:
- Interactive Displays: Including the XBoard V7 Series, V6 Classic Series, and U3 Series, these displays are tailored for corporate meetings, educational environments, and interactive presentations.
- Unified Communications: Products like the UC M40 360° All-in-One Camera and various speakerphones facilitate seamless video conferencing and communication.
- Microsoft Teams Rooms Solutions: Certified kits such as the XT10-VB and XT20-PS provide integrated solutions for efficient and effective Teams meetings.
- Indoor LED Displays: The Raptor Series offers high-definition LED walls suitable for large venues and immersive presentations.
- Smart Lectern: a powerful presentation hub with a built-in screen, microphone, wireless sharing, and device connectivity engineered to enhance presenter control and audience engagement in lecture halls and conference spaces.
- Device Management Software: MAXHUB Pivot allows for centralized control and management of devices, ensuring streamlined operations across various platforms.
- Interactive Education Panels: Designed specifically for schools and universities, these panels support dynamic teaching with multi-touch input, screen casting, and real-time collaboration tools.
- MAXHUB Education Software: A suite of digital teaching tools to enhance lesson delivery, including whiteboarding, annotation, and classroom management features tailored for modern educators.
From boardrooms and control centres to lecture halls and training rooms, MAXHUB is reshaping collaboration across Southern Africa. With a full portfolio of smart displays, unified communications tools and education technology (distributed by Electrosonic SA), MAXHUB solutions are driving a new standard of connectivity, productivity and engagement across the region.

